YEVU Q3 17

Sky Babies is a photo project by YEVU and Ghanaian creative duo Francis Kokoroko and Daniel Quist, that looks into a growing subculture in Ghana that is greatly influenced by high fashion and western celebrity culture. Presented as a fashion campaign, these series of photos give commentary on the dynamic cultural exchange through fashion; the merging of cheap imitations of high fashion and locally produced western designs. ‘Sky Babies’ is a fictional term that goes to describe this group of people inspired by this phenomenon in Ghana. All the models were cast via Facebook and Instagram as the 'selfie' culture is pervasive amongst Sky Babies, and access to smartphones and in the internet is now mainstream in Ghana. Collages by Jessica Holmes of ampmdesigns.